Why market research?
Market research is done on behalf of shops, companies, manufacturers and public institutions in order to learn the opinions of the people. Their opinions about new products, services, or political measures.
New products, TV programs, shops, and political matters can only be introduced after an extensive market research. Therefore, millions of Dutch households are yearly called upon at the doorstep or by phone with the request to participate in a market research. In this way people can give their opinions on all kinds of matters which they could be confronted with in the future.
By taking part in a market research people have the chance to have their opinions taken seriously.
Frequently asked questions about market research:
‘Why does my opinion make a difference?’
Manufacturers, retailers, and other companies can only be successful if they introduce products or services that the consumer demands and asks for. Therefore, market researchers ask for the consumer’s opinion. On the streets, at the door, by phone or via the Internet.
‘What’s the use of it for me?’
By answering questions people give their opinion to those who can make a change. What do people find important concerning a product: the presentation, the price, the taste, the durability, or the environmental aspects? By answering questions one can exert one’s influence!
‘Are they trying to sell me something?’
As soon as it is tried to sell you something it is no longer a market research. Market researchers are only interested in your opinion! Market researchers have a professional code that prohibits any kind of selling.
‘How do I know if an interviewer is reliable?’
Interviewers of Mobiel Center Market Research will never persuade respondents to answer any questions. Interviewers of Mobiel Center Market Research will never try to sell you something or to make an appointment between consumers and salespeople. Furthermore, the interviewers of Mobiel Center Market Research have an identity card on which you can read the name and address of the company. This identity card is clearly visible for anyone interviewed.
As confidential as a ballot box
Consumer confidence as to market research is of great importance to market researchers. The consumer’s opinions are therefore handled with great care. All information supplied, personal data and opinions are processed confidentially and are also stripped of any possibility of identification. Thus participating in a research is fully anonymous!
