A High Quality NPD test network
The redesigning and enrichment of (public) spaces and surroundings
This research is based on understanding specific psychological stimuli, accurately measured at the moment of experience. With satisfaction as the point of view, from desire, proof to evidence.
All (un) conscious sensory perceptions lead to both rational and emotional reactions such as avoidance or inclination. Examples include; staying longer in pleasant surroundings, a wish to further explore an environment, a wish to return, deciding whether to make a purchase and the consideration of making a recommendation.
The redevelopment and fine-tuning of environmental stimuli and the influence of behaviour through sensory stimuli, such as colour, light, sound, smell, temperature etc. are measures that can be taken to provide a (more) positive experience.
In order to ensure meaningful results, gathering information on perception is essential. This includes ambience, safety and functionality among other issues.
Together with partner, Meet4Research, Mobiel Centre provides the expertise in this field in The Netherlands. As F2F® authority and co-initiator of knowledge platforms.