Formulas

Ideal for FMCG, food, retail and marcom organisations

We offer any type of market research. And developed five own formulas. Fieldwork+, F2F®, ZEYIO®, SELF-i® and NEXT.
Implicit en Explicit Testing. From tasting, product and packaging surveys to neuro research.
 
 
Fieldwork+
Fieldwork+ includes all kinds of basic market research provided from the (green) fields. From calling, quantative research to data exploration.
 
Fieldwork+ is distinguished by the fact that Mobiel Centre controls the entire chain.
 
• Supervision on site / teams
• Controlled processes
 
√ The structure, approach, deployment and monitoring of each study is guaranteed.
 
 
F2F®
Face-to-face market research = face-to-face interviews of your respondents, research conducted by trained teams.
 
From our own seven test centres, spread nationwide. But also at events, in shopping malls, public areas or waiting rooms.
 
• Affordable and scalable
• Right on the spot
 
√ The interviewers approach is essential for the success of research.
 
 
ZEYIO®
This is our online consumer platform for you. ZEYIO® is a panel that combines two decisive facts:
 
• Face-to-face recruiting
• Enriched with Mentality™ profiles of Motivaction
 
Research based on more than just socio-demographic characteristics: but also sophisticated insights on attitudes / stratification / mentality.
 
√ Complies with the strict ISO standard for online panels.
 
 
SELF-i®
With SELF-i® customers, visitors or passers give directly at the moment of experiencing their respons. For example, on a customized tablet - fixed or mobile.
 
SELF-i® Self-interviewing is developed to explore data in the customer journey. In front of the shelf, at a consultation session or during a trade show.
 
• Quickly operational
• Right on the spot measured
 
√ The numbers grow naturally at representative level.
 
 
NEXT
The ultimate combination of face-to-face and neuro research. NEXT offers high-tech market research (neuro tools) and high traffic (continuous respondents). This represents new opportunities!
 
The test centers of Mobiel Centre offer Neurolab facilities of Validators.
 
• Implicit Association Testing
• Facial Coding and User Experience Testing
 
√ Immerse yourself in the mind of the consumer, the effect of advertising, measurement campaigns, usability and shelf configurations.
 
 
Contact
For more insights, please do contact us.
We like to discuss your ideas and answer your questions.
 

 

 

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