Fast Moving Consumer Goods

Mobile Centre carries out of all types of research on the experience of FMCGs. From NPD, concept to product testing ..

  • NPD/concept research
  • Packaging research
  • Usability research
  • Shelf research
  • Price research
  • Taste testing
  • Shop simulation
  • Product research
  • Competitors research
  • Sensory research
  • Eye-tracking research

Our expertise

  • In-house
  • Nationwide test facilities
  • Nationwide face-to-face consumer network
  • Nationwide consumer test panel for taste and product research
  • On-line taste panel NPD ZEYIO® platform with partner Motivaction with unique segmentation model Mentality™
  • Mixed mode facilities (F2F®, calling, online, paper-based)
  • Scanning technology for processing and validation of paper questionnaires
  • In-house developed research applications for tablet (Apple and Android)
  • Online reports and tailor-made dashboards
  • Customisation